Privacy Policy

Last update date: 23 July 2026

This Privacy Policy explains how Happy Leads Ltd collects, uses, stores, shares, and protects personal information submitted through The Reward website and related campaign activity.

This is a detailed notice designed to explain the full lifecycle of personal information, including collection, validation, consent governance, campaign administration, partner sharing, suppression controls, and your rights.

1. Why this privacy policy is important

If you register, submit details, contact us, or take part in a giveaway, this notice explains what information we process and the reasons for doing so.

We have written this policy in detail so that you can understand both direct uses of your data and supporting processes such as consent recording, fraud checks, suppression handling, performance analysis, and partner communications.

2. Data protection and applicable laws

We process personal information in line with UK data protection law, including the UK GDPR, the Data Protection Act 2018, and PECR where relevant.

Where other legal frameworks apply, we aim to process information transparently, fairly, and securely and to maintain suitable governance, record keeping, and accountability controls.

3. Who we are

Happy Leads Ltd is the data controller for information collected through this website.

Company name: Happy Leads Ltd
Company number: 15995385
Address: Office 1315 182-184 High Street North, Area 1/1, East Ham, London, United Kingdom, E6 2JA
ICO registration number: ZB877062
Contact email: support@thereward.co.uk

4. Categories of personal information we collect

Depending on your interaction, we may collect and maintain:

Identity and contact data, such as title, full name, email, mobile number, address, and postcode.
Registration and campaign data, including form inputs, timestamps, source pages, and campaign identifiers.
Consent and compliance data, including consent wording displayed, consent selections, unsubscribe requests, and suppression records.
Technical and usage data, such as IP address, browser type, operating system, device metadata, page interactions, and event logs.
Communications data, such as support messages, complaint records, and response history.
Security and integrity data used to prevent automated, duplicate, or suspicious submissions.

We do not intentionally request special category data unless clearly stated and lawfully justified for a specific activity.

5. How we collect personal information

We collect information directly when you complete registration forms, submit enquiries, or otherwise communicate with us.

We also collect information automatically using cookies, local storage, pixels, server logs, and analytics scripts used for website operation, security monitoring, and campaign reporting.

In some cases, we may receive relevant data from approved service providers or campaign partners where sharing is permitted and supported by a lawful basis.

6. Why we use your personal information

We may use information for one or more of the following purposes:

to register your participation in campaigns, giveaways, and related offers;
to administer entries and verify eligibility and completion status;
to communicate campaign updates, service notices, and relevant marketing where lawful;
to maintain consent evidence and suppression records and honour opt-out requests;
to perform duplicate detection, fraud prevention, and misuse monitoring;
to improve campaign performance, user journey quality, and operational reporting;
to support customer service, complaint handling, and rights request management;
to comply with legal, regulatory, taxation, audit, and governance obligations.

7. Lawful bases for processing

Depending on the activity, we rely on one or more lawful bases:

Consent, where you actively agree to marketing or another consent-led activity.
Legitimate interests, where processing is reasonably necessary and balanced against your rights.
Contractual necessity, where processing is required to provide requested services or campaign participation.
Legal obligation, where processing is required by law, regulation, or formal legal process.

You can withdraw consent at any time. Withdrawal does not affect processing carried out before withdrawal.

We may share data with selected partners and service providers where this supports campaign operations and lawful business functions.

Recipients may include:

campaign and promotion partners;
email, SMS, and telephony providers;
cloud hosting and technical infrastructure providers;
analytics and reporting providers;
identity, validation, and fraud prevention providers;
customer support and compliance service providers.

Partner sectors may include retail, telecoms, utilities, travel, insurance, finance, home improvement, charity, and lifestyle categories, depending on campaign scope and your consent choices.

We may also share information with law enforcement, regulators, or government authorities where required by law or to protect against fraud, misuse, or legal claims.

We may contact us via our telephone lines or request to be contacted by our third-party marketing partners, including but not limited to C3Claims, Claim3000, Mis-Sold Finance, PCP247 and Mark Leckie trading as PCP Vehicle Claims, FCA-authorised claims management companies and solicitors' firms (collectively, "Marketing Partners")

Some recipients act as processors under our instructions. Others may act as independent controllers where this is described in your registration notice and supported by a lawful basis.

9. Marketing service providers and profiling

We and our approved providers may combine registration information with lawfully held data to improve data quality, audience segmentation, relevance scoring, and campaign planning.

This may involve profiling activities for marketing relevance and suppression management. We do not intend to rely on solely automated decision-making that produces legal or similarly significant effects without suitable safeguards.

10. International transfers

Where data is processed outside the UK, we use safeguards such as contractual protections and security controls designed to protect your information.

Safeguards may include contractual clauses, transfer risk assessments, and technical controls designed to maintain an appropriate level of protection.

11. How long we keep your information

We keep personal information only as long as reasonably necessary for campaign administration, compliance evidence, fraud prevention, suppression management, and related business purposes. See our Data Retention Policy for further detail.

Where you object to marketing, we may retain limited suppression details so that your preference can be respected in future.

12. Cookies, IP addresses, and online identifiers

We use cookies and similar technologies to run the site, remember preferences, measure registration flow performance, and improve the user experience. You can review this in our Cookie Policy.

You can manage non-essential cookie choices through site controls where available and via browser settings.

13. Security of your information

We apply technical and organisational measures such as access controls, secure hosting, and monitoring to protect personal data. No online system can be guaranteed fully secure, but we work to reduce risk.

Security measures may include authentication controls, role-based access, encrypted transfer channels, incident monitoring, and internal handling policies.

14. Your rights

You may have rights to access, correct, erase, restrict, object, withdraw consent, or request portability, subject to applicable law. You can also object to direct marketing at any time.

We may need to verify identity before actioning requests and may retain limited data where required by law or to defend legal claims.

15. Sale, acquisition, or reorganisation

If Happy Leads Ltd is involved in a merger, acquisition, restructuring, or asset transfer, personal information may be disclosed where lawfully required as part of that process.

In such cases, confidentiality and data protection obligations will continue to apply.

16. Changes to this privacy policy

We may update this policy from time to time. Any updated version will be published on this page with a revised update date.

Where required, we may also provide additional notice or request updated consent before applying specific changes.

17. Contact us

For privacy questions or rights requests, contact: support@thereward.co.uk

Happy Leads Ltd, Office 1315 182-184 High Street North, Area 1/1, East Ham, London, United Kingdom, E6 2JA
ICO registration number: ZB877062

You may also contact the UK Information Commissioner's Office if you believe your data has been handled unfairly or unlawfully.